Avinash NV's Work | ContraWork by Avinash NVAvinash NV
Brand Identity Designer | Logos & Visual Identity Systems
Thérapeau — Visual Identity & Packaging System ✨
The Problem: Skincare rooted in barrier-repair science often falls into the trap of feeling overly sterile, pharmaceutical, and devoid of warmth.
The Solution: An elevated visual system designed to marry clinical rigor with quiet elegance. By balancing high-contrast modern serif typography against an organic cellular motif and warm dermatology tones, the brand positions itself as a premium, non-irritating daily routine.
Deliverables:
• Brand Identity & Custom Typography System
• Colour Formulation (Clinical Slate, Warm Chalk, and Cellular Olive/Ochre)
• Retail Packaging Design (Cellular Barrier Serum & Calm & Shield Dermal Cream)
(Brand Identity & Packaging Concept)
Available for new brand identity and packaging projects Cafe De Casa — Visual Identity System
The Problem: Beautiful physical café spaces often lose their premium feel online when their digital grid and generic brand marks don't match the in-store hospitality experience.
The Solution: A cohesive, custom word mark and unified visual system that bridges the gap between their physical storefront and digital presence. The goal was to build a mark that feels welcoming, premium, and instantly recognisable at a glance.
Deliverables:
• Custom word mark & responsive brand icon
• Unified typographic and colour system
• Digital touchpoint strategy (Instagram grid)
• Physical brand applications (Menu, signage, and apparel)
(Concept redesign for Cafe De Casa — Unsolicited / Not affiliated)
Available for new brand identity projects