Austyn McFadden's Work | ContraWork by Austyn McFaddenAustyn McFadden
Modern brands + websites that earn trust and drive growth.
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We designed and built a new website for Park Early Childhood Center in Lexington, KY. PECC has been caring for local families since 1979, and the new site lets parents feel that warmth before they ever walk in the door.
Real photos of real kids. Clear paths to enroll, join the waitlist, or schedule a tour. Smooth interactions that make it fun to explore, on desktop and mobile.
Live now at pecclex.org (http://pecclex.org) 🌱 Vaughn is more than just a name to me.
It was my grandpa’s last name. His brother Ed was the reason I fell in love with photography, which eventually led me to design.
Neither of them are here anymore, but a little piece of both of them lives on through vaughn.agency Had a great time working on this brand identity for Game Pulse, a sports media company focused on capturing the energy and excitement of sports.
I wanted to create something that felt bold, modern, and full of movement. We landed on a custom wordmark and lightning-inspired symbol that bring that energy together, paired with a vibrant green that helps the brand stand out across just about any application.
Really enjoyed seeing this one come together. I designed and built Encore, a scheduling app for a three-office orthodontic practice, then made its launch film the same way I made the app: from the real thing.
Every screen in the film is the live app, recorded on an iPhone 17 Pro simulator. I built the phones as 3D models in Rive, mapped the recordings onto their displays, and choreographed the camera, a three-phone orbit, and a closing wall of twenty screens on a single Rive timeline. No mockups, no After Effects. Swap a screen or retime a move and the film re-renders.