Ateeb Syed
DTC brand-to-growth strategist for launches and scale
Paid media rarely underperforms because a brand needs more campaigns. More often, the system behind those campaigns is unclear.For KIKO Milano, I focused on three controllable levers:• Campaign structure• Audience targeting• Creative testingThe goal was to create a clearer, more...
What if your ads are not failing because of the design? What if they are failing because every creative gives customers the same reason to buy?
Most DTC brands call this “creative testing”:
New background. New headline. New product angle.
Same buying argument.
That is not a real...
A founder hires a Shopify developer.Then a designer.Then someone for content, email, influencers, and paid media.Everyone may be good at their own job.But who is making sure they are all building toward the same commercial outcome?That is where many DTC launches become...
An Amazon account can produce sales and still destroy margin.
Urban Hydration entered this engagement with an ACOS of 104.85%. That meant advertising spend exceeded the sales attributed to those campaigns—before product costs, Amazon fees, and operating expenses were considered.
...
A brand does not become launch-ready because its logo looks finished.For Holy Raw, the work was about building one connected system across:• Brand strategy• Visual identity• Packaging architecture• Launch-facing consistencyThe goal was not a collection of isolated assets. It was...