I’ve said this before: in the 21st century, whether you sell soap, SaaS, clothes, cars or skincare, you are also a media company disguised as a business that happens to sell something.
People usually meet the ideas before the product. They notice the taste, the point of view, the...
Ferrari rejects 80% of customers who can afford their cars.
They're not just selling vehicles. They're curating owners.
Ferrari produces 11,000 cars annually. They could easily sell 50,000+.
Their customer selection process: → Purchase history verification → Brand loyalty...