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OFFCULTURE® — Cinematic Brand Film
Creative Direction, Concept & Film by Ash Ome
A cinematic brand film created for OFFCULTURE®, built to translate the world of the brand into motion.
Rather than treating the clothes as isolated products, the film focuses on atmosphere, character and tension, placing OFFCULTURE’s dark, rebellious visual language inside a world that feels lived-in and believable.
The direction plays with restraint, movement, texture and contrast to capture what the brand represents beyond clothing: individuality, attitude and the feeling of existing slightly outside the expected.
Every frame was developed to feel like part of the same universe as the collection, turning fashion, environment and cinematography into one continuous brand experience.
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
Happy Mid-Autumn Festival!
Brought this festive vision to life entirely from text using Seedance 2.5 in Adobe Firefly
This is cute.
Exploring the visual mood for a new brand identity. Which direction feels more distinctive and has more potential to grow into a recognizable brand system?
2 voted
40%
3 voted
60%
5 votes
Closed
Fluid is actually more easy to eyes ⭐ also because it have gradient colour, to be good second one needs less contrasting colours