Aryan Parte
Scalable brand identities for new & established brands
I designed a soap brand around one feeling: the comfort of a mother's homemade soap, in the language of modern luxury.
Meet KAYA, a conceptual Ayurvedic soap identity. Kaya means "body" in Sanskrit.
What I designed:
🌿 A leaf-and-figure symbol with a Fraunces wordmark
🌿 One...
KAYA: Brand Identity & Packaging for a Modern Ayurvedic Soap
https://contra.com/p/lLNe6ZRs-kaya-brand-identity-and-packaging-for-a-modern-ayurvedic-soap?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=aryan_parte_01
KAYA is a premium Ayurvedic handmade soap brand that treats bathing as an act of conscious body care. The name is Sanskrit for "body," and the identity begins there: pure, considered and unhurried. Rooted in Ayurvedic tradition and expressed through quiet, editorial design, KAYA...
