Araaf Syafii

Just hit 212 points on Contra! 🎉

I’m in the top 1% of creatives. It's incredible to see this journey taking shape. The number has increased significantly since the contra network was launched a while ago.

My primary focus is on building experience and crafting it through motion...

When working on a product video demo, determining the hook is essential.

I always ask the stakeholders that I’m working closely with, “What is the value that you want to give to your audiences and users?” or “What problem do you want to solve?”.

For example, when I work on a...

✨ Motion design isn’t just about visuals, it’s about building emotional resonance through timing, rhythm, and clarity.

Crafting animations and capturing various in-game moments while staying true to Codashop’s brand is essential while working on a certain campaign.

This project...

🎬 Microinteractions that make YouTube feel alive

An early exploration project on how subtle motion can shape user perception by recreating YouTube’s microinteractions.

Every animation was designed with intent: to create feedback that feels instant, emotional, and human.

These...