From scattered football communities to one unified match-day experience.
A client came to us with a vision of bringing football fans and pubs together on a single platform. The challenge? There was no detailed specification, just an ambitious idea with evolving requirements and...
Every BA I know has a horror story about "requirements" that changed three times after dev started building.
Here's the one question I now ask in every kickoff that's cut that down to almost zero: "If we build exactly what's written here, and nothing else, is that a win?"
From Idea to Launch: How I bridge business vision and tech delivery
Most product failures aren't tech failures, they're translation failures. The business wants X, engineering builds Y, and nobody catches the gap until it's expensive to fix.