For Patta, a Brazilian pet-lifestyle brand, the wordmark leans like a pair walking side by side, and dog-tag shapes frame everything from packaging to Barkz, its collectible charms.
For Appy, a London product studio for impact-driven startups, the wordmark, icons, 3D smile and Appy Pixel, its custom typeface, all come from the same grid.
Appy Pixel won Typography at the Online Design Awards.
Type first or symbol first: where do you start a rebrand?