Anna Korotkova

One thing this project made clear is that the strongest social media results are built through collaboration. When a client is open to new ideas, willing to adapt to the ever-changing social media landscape, and trusts the strategy, organic growth becomes a long-term asset...

LUX Gym | Building a Viral Brand Through Community-First Content

Building hype on social media before launch is key.

For my most recent client, a luxury gym, we started 5 months before opening while the space was still under construction. We shared progress updates, introduced the owners, and created fun, trending content that built real...

A year ago I made the decision to leave my corporate job and step into freelancing. The stress of that environment had taken a toll, and it eventually showed up in my health.

September is Alopecia Awareness Month, and for me it’s also a reminder of what I went through and how far...