Client: Good American
Project: Good American is a fashion brand built on inclusivity, empowering women of all shapes and sizes through thoughtfully designed, confidence-driven collections. The redesigned e-commerce platform brings this core value to life through a seamless and elevated online shopping experience. Beyond their iconic denim, the site highlights the brand’s fully inclusive ready-to-wear, swim, and footwear collections — creating a cohesive digital environment that reflects both style and accessibility.
I contributed to the visual direction and e-commerce design execution. I worked on refining the user interface, layout systems, and digital assets to ensure the experience feels polished, inclusive, and conversion-focused while aligning with the brand’s empowering and modern aesthetic.
Role: Web Design, Mobile Design
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Client: Bodo.ai
Project: Bodo.ai helps large enterprises process data faster and at a lower cost. When they approached me, the challenge was to communicate the strength of their technology while reinforcing the trust they had already built with enterprise clients. I led the art direction for the website redesign and supporting marketing collateral, translating complex technical capabilities into a clear, confident visual language that resonated with both engineers and business decision-makers. I centered the creative around the idea of speed, developing a cohesive visual system applied across the website and all brand touchpoints. Clean, purposeful animations, fluid color transitions, and structured typography conveyed performance and efficiency—balancing technical precision with enterprise credibility.
Role: Art Direction, Branding Design, Marketing Collateral
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Client: Stripe
Project: I collaborated with Where the Buffalo Roam (https://wtbr.tv/) to lead creative on a digital out-of-home campaign for Stripe (https://stripe.com/)—tasked with showcasing how their platform powers some of the world’s most recognizable brands, including Hertz (https://www.hertz.com/rentacar/reservation/), DoorDash (https://www.doordash.com/), and AMC (https://www.amctheatres.com/).
With large-format digital billboards as our canvas, we focused on crafting a unified visual language that could flex across multiple brand collaborations while still feeling unmistakably Stripe. The result: a bold, cohesive campaign that elevated each partner while reinforcing Stripe's (https://stripe.com/) presence at the center of modern commerce.
Role: Digital Out of Home, Creative Development, Design
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Client: Bera Growth
Project: BERA is a platform that allows companies to audit their customers’ perception of their brand, offering a range of metrics to help businesses understand their positioning with both customers and competitors. The landing page was designed to introduce the platform’s purpose, explain its value, and showcase a demo of how it works. Rather than focusing on “better data and insights,” we positioned BERA as an advanced, market intelligence tool for business growth. This shift immediately set BERA apart from its competitors, strengthened marketers’ strategic positioning, and engaged a wider range of executives with the platform.
I helped shape the brand identity and digital assets, defining the visual language and creative direction from concept through execution. I designed the logo, developed the color palette and typography, crafted key graphic assets, and structured the landing page to clearly communicate BERA’s advanced positioning — creating a cohesive, professional, and approachable brand presence that resonates with both marketers and executives.
Role: Art direction, Brand Identity & website design.
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Client: Nasdaq & NPM
Project: For this engagement with Nasdaq, Inc., I worked on a range of digital experiences showcasing their products and solutions across governance, market intelligence, trading, and more. The project included designing optimized layouts for landing pages, microsites, and product pages focused on clearly communicating complex offerings while improving engagement and conversion performance.
I shaped the overall visual direction and execution of these experiences. I developed structured, conversion-focused page systems and refined interface design elements that balance clarity, brand authority, and performance—ensuring each touchpoint aligned with Nasdaq’s innovative and global presence.
Role: Web Design, UI, CRO.
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Client: Mailchimp
Project: “Get Growing” was a branded content series created by Business Insider in partnership with Mailchimp to support small business owners navigating marketing challenges. Launched in 2020, the campaign lived within a custom content hub that brought together three editorial features and an interactive quiz, helping entrepreneurs uncover practical, personalized paths to growth.
For this project, I focused on designing a digital experience that felt both editorial and actionable — balancing strong storytelling with clarity and usability. We spotlighted real businesses including Billykirk, Jopwell, and AdHoc, grounding the content in authentic, relatable journeys. The campaign surpassed all performance benchmarks, generating over 265K pageviews, 27 million impressions, and 11K clicks to Mailchimp’s site, while reaching a highly engaged audience of small business decision-makers.
Role: Design, Art Direction
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Client: Apache Behavioral Health Services (ABHS)
Project: Apache Behavioral Health Services (ABHS) is a community-focused organization dedicated to providing comprehensive behavioral health and substance use treatment services, supporting individuals and families on their path to recovery and long-term wellbeing.
I led the design and print layout of the ABHS Annual Report, translating detailed program data, outcomes, and impact stories into a clear, engaging, and visually cohesive publication. Through thoughtful typography, structured grid systems, and carefully crafted infographics, I created a layout that balanced professionalism with approachability—reflecting ABHS’s mission and the communities it serves. The final piece was designed to be both accessible and compelling, helping stakeholders quickly grasp key insights while reinforcing the organization’s credibility and impact.
Role: Print Design & Production
Client: Coco Safar
Project: Coco Safar is a boutique café and pâtisserie with locations in NYC and Cape Town. Before opening their first location, they needed a complete branding solution. In this project, my role spanned brand identity, packaging design, web design, and store and collateral design — art directing and designing the entire visual system to create a cohesive, distinctive brand experience that reflects Coco Safar’s refined yet approachable personality.
Role: Art direction, branding, packaging, interior design, website design.
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Client: Various Logotypes I've designed
Project: This section showcases a selection of logotypes I’ve designed for various clients over the years. Each logo reflects a unique brand identity, demonstrating my approach to typography, composition, and visual storytelling across diverse industries and design challenges.
Role: Art direction, logotype design. Branding.