Aniekan Akam

"Looking for a Social Media Manager." That was how the job post started. But by the time I finished reading it, I realized they were actually looking for: A Social Media Manager. A Content Writer. A Graphic Designer. A Video Editor A Content Creator A Brand Strategist. A...

Afrobeats blew up not because artists hired influencers, It blew up because the music gave people an identity. Being an Afrobeats fan before it was cool meant something. It said something about who you were, what you knew. No marketing budget or influencer brief or impressions...

Most brand pages don't fail. They get abandoned. 

There is a specific kind of grief that brand page owners never acknowledge. It's the grief of a page you started with genuine energy left abandoned. Not because they didn’t have something real to say, they just didn’t say it long...

5 Questions Every Founder/Project Should Ask About Their Social Strategy: Question 1 Are you building a community or just collecting people? Most projects post updates and memes but ignore genuine engagement. True communities defend your project in bear markets and drive...