Anggi Louthfi
I design brands that are simple, honest, and hard to forget.
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Kebaya Style by Lila — Aceh roots, national ambition
Zam Zam Khalila is a former Putri Tamiang (local beauty pageant) and local influencer from Aceh. Her business rents out kebaya for traditional and formal events. The plan is to eventually have her own fashion line with motifs and colors that are distinctly Acehnese.
The brief was clear: stylish, exclusive, traditional. Not easy to get all three in one mark without it feeling like a costume. The script "By. Lila" adds the personal touch that keeps it from feeling too stiff.
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Olympic Tower Apartments — The building told me what to do
Stone columns everywhere on the outside. The name is Olympic Tower. So I took the column, made it a letter mark, and that was pretty much it.
8 floors, 150 units in West Philadelphia. Built for students and young professionals near UPenn, Drexel, and CHOP. Nice finishes, good location. The kind of place where the brand shouldn't try too hard. And it doesn't.
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Some brands are loud. Volta isn't. This identity is for people who take their time, make good choices, and aren't chasing trends. Casual, serious when it counts, and designed to still look right 7 generations from now.
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Plus Kopi — Brand Identity
More than coffee. A space to slow down.
The brief had two things pulling in opposite directions: the warmth of a traditional Indonesian coffee stall, and the clean ease of a modern cafe. Both had to show up without canceling each other out. A spot for the freelancer on hour six, and for friends who just want billiards and good company.
Plus Kopi means every cup comes with something extra. We tried to make the brand feel the same way.
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