A glimpse into the world of Atlas Tea — together, we crafted a narrative-rich digital home that honors the history, culture, and spirit of tea, blending hand-drawn ink illustrations, radiant product imagery, captivating typography, and clear, inspiring language.
The result is a...
Product photography has always been a passion of mine, but I never really took the time to fully explore it — most of my experience lived in street photography and portraits. What I love most about product photography is the creative direction freedom: you can build any scene...
Photography Direction Creative DirectionProduct PhotographyAdobe Lightroomproductphotoeditingproductphotography
Working on an ad campaign for a client in the CPG space.
Through user persona analysis and industry research, we focused on solving key consumer pain points — hidden toxins, ineffective products, and misleading claims in the supplement market.
From the naming strategy to the visual system, we built a brand that feels elevated yet grounded.
The logo mark is inspired by precision-cut metal edges, while the color palette evokes confidence and trust.
#Branding
