Product photography has always been a passion of mine, but I never really took the time to fully explore it — most of my experience lived in street photography and portraits. What I love most about product photography is the creative direction freedom: you can build any scene you imagine and play with angles and lighting endlessly.
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From the naming strategy to the visual system, we built a brand that feels elevated yet grounded.
The logo mark is inspired by precision-cut metal edges, while the color palette evokes confidence and trust.
#Branding
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Working on an ad campaign for a client in the CPG space.
Through user persona analysis and industry research, we focused on solving key consumer pain points — hidden toxins, ineffective products, and misleading claims in the supplement market.
More here: https://angelicateran.com/work/real-mushrooms-strategy
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Intelligencia AI Branding
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UI for Construction Company
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Glasshouse Branding
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MustGo | UX/UI
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