chap.03
the arcade as a typeface
Typography exploration for an AI-driven entertainment brand. Inspired by micrographics: that dense, precise language born in post-WWII manufacturing. Functional by necessity, poetic by nature.
The manufacturer's signature. Conceived as a poster,...
CHAP.04
every universe has its rules.
Investor pitch deck for an AI-driven entertainment brand. Behind the neon and the noise, there's a system. A world with its own logic, its own language, its own argument.
This is what it looks like when a brand walks into a boardroom and...
CHAP.02
Barbie follows the white rabbit through the metaverse.
Landing page for a crypto-native & AI-driven entertainment platform built around games, live shows, and content, designed and built in Framer in one week.
Brand assets from Illustrator, motion from Framer component...
What does a protocol feel like when it moves?
Nodes. Data. Signal. Speed. Four states of a system in motion.
Arc · brand identity explorations for a web3 infrastructure platform.
I went looking for beauty inside a blockchain protocol. And there it was: the same way a mathematical diagram turns something impossibly complex into one clean gesture.
Arc · web3 brand explorations.
