CHAP.04
every universe has its rules.
Investor pitch deck for an AI-driven entertainment brand. Behind the neon and the noise, there's a system. A world with its own logic, its own language, its own argument.
This is what it looks like when a brand walks into a boardroom and doesn't flinch.
Proudly design with @Figma
The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.
These tones are stunning. I can instantly picture this color system translating beautifully into soft, flowing motion graphics for a brand reveal video. Great exploration!
Logo design for StocksWithJosh, a prominent online trading mentor with 195K YouTube subscribers.
The concept was simple: blend the initials SWJ with a subtle nod to his status as the "GOAT" (Greatest Of All Time), a moniker earned from his community.
The result is a bold, recognizable brand mark that fits his business perfectly.
What do you think of the end result?
The mark reads instantly at thumbnail size, and the framed SWJ lockup gives it a strong YouTube-avatar presence. The subtle crown/GOAT cue is a nice detail without overpowering the initials.