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every universe has its rules.
Investor pitch deck for an AI-driven entertainment brand. Behind the neon and the noise, there's a system. A world with its own logic, its own language, its own argument.
This is what it looks like when a brand walks into a boardroom and doesn't flinch.
Proudly design with @Figma
So excited to see Creative Intelligence 2026 by @Contra Labs out in the world!
At @Heed Collective , we had the pleasure of designing both the website and the report. We’re incredibly grateful for this collaboration!
Our creative exploration started with a question:
What does Creative Intelligence mean today?
We believe it lives at the intersection of creativity and analysis, imagination and insight.
We translated this into a visual story that begins in space — vast, dreamy, full of possibility — and gradually moves closer to Earth, grounding imagination in something tangible and human.
Huge congrats to the whole team, @Erin Horner, @Ben Huffman, @Mark Vassilevskiy, @Alex Karpodinis, @Stacy · Heed Collective, @Heed Collective , and the entire @Contra Labs team 👏
A visual experiment built around an unused logo concept from a recent branding project.
The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.
Logo design, art direction and visual exploration.
The dark, high-contrast cinematic aesthetic and thoughtful exploration of contemporary visual language are brilliant. Such a striking experimental brand visual!
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.