pro
Anastasiia Budyk
Helping B2C products launch & grow through product design
New to Contra
Anastasiia is ready for their next project!
SimplyDepo — B2B Platform for Distributors
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I helped Headway move beyond passive content consumption toward deeper engagement, habit-building, and personal knowledge retention.
Headway is a mobile app that helps users learn from book summaries in a simple and engaging way.ьAs a Product Designer, I worked on gamification, social features, and tools for saving and revisiting ideas — helping users build learning habits instead of passively consuming content.
My focus was to improve engagement and retention through product experiments, MVPs, user insights, and metrics-driven design decisions.
Focus Areas
1. Gamification & Habit Building
I designed mechanics that encouraged users to build consistent learning habits, including daily missions, streaks, progress-based experiences, and motivational loops.
2. Social Features & Community Exploration
I explored whether users wanted to interact around book insights through comments, discussions, and topic-based experiences. One MVP showed a 4% participation rate: most users read comments but didn’t contribute. This helped us learn that users preferred deeper, expert-driven knowledge over casual chatter.
3. Capturing & Revisiting Ideas
I worked on tools that helped users save meaningful ideas while listening and return to them later. The first iteration included audio highlights, transcription, saved highlights in the player.
Impact
Across these directions, I helped the team validate which engagement mechanics created real user value and which ones didn’t.
This work shows how I connect product design with user behavior, MVP testing, and business metrics — designing not just screens, but systems that support long-term engagement.
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ClearVPN Redesign: From Complex Shortcuts to One-Button VPN
ClearVPN is a cross-platform VPN product by MacPaw designed to make online privacy simple for everyday users.
As a Product Designer, I helped simplify the experience through research, product metrics, usability testing, and business insights. Instead of a full redesign at once, we worked in small iterations to protect conversion while improving clarity.
We moved the product from a feature-heavy interface to a simpler VPN experience focused on one-click activation, clear connection status, smarter country selection, speed indicators, and optimal location recommendations.
Impact
+10–20% conversion increase across mobile and desktop
+20–32% retention increase across redesign iterations
+10–18% monthly revenue growth
50% less time needed to find and activate features
80+ user interviews, 30+ surveys, 5 usability tests
This project shows how I connect product design with research, strategy, and business metrics — not just UI execution.
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Cybersecurity Product Transformation
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