THE DANCE BEFORE SILENCE
What happens in the moment before an artwork becomes still?
Our starting point was Goddess Durga Slaying the Demon Mahisha, a 9th-century sculpture from The Metropolitan Museum of Art. The original freezes Durga at the height of her power: multi-armed,...
I created this AI-assisted motion ad for Pilardi’s reversible chess and backgammon set. From concept and art direction to prompting, animation and editing, I developed a cinematic product story around the theme “Mind or Fate” while preserving the brand’s premium visual identity.
Some stories refuse to remain still. With AI, the painted rider breaks free from the frame, carrying memory, myth and imagination into motion, while the artist’s hand remains at its heart.
I transformed Pilardi’s hand-painted Layli and Majnun box into a subtle AI-assisted animation, bringing its miniature scene to life while preserving the original artwork. I developed the concept, motion direction, prompting and final edit to connect the object with the Persian literary story that inspired it.
I created this vertical, AI-assisted motion ad for Pilardi’s handcrafted Isfahan box. I developed the concept, copy, visual direction, animation and final edit to transform a product image into a concise social-first story highlighting its compact format and decorative craftsmanship.