I created this AI-assisted motion ad for Pilardi’s reversible chess and backgammon set. From conc...I created this AI-assisted motion ad for Pilardi’s reversible chess and backgammon set. From conc...
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I created this AI-assisted motion ad for Pilardi’s reversible chess and backgammon set. From concept and art direction to prompting, animation and editing, I developed a cinematic product story around the theme “Mind or Fate” while preserving the brand’s premium visual identity.
Sonaire's avatar
This is a great example of AI being used with real creative direction behind it. I really like the Mind or Fate concept and how the product stays central to the story without feeling like a typical product showcase. The premium visual approach works really well.
Anahita's avatar
Thank you so much, Sonaire! I wanted to build a story around the board rather than simply showcase it, so I’m really glad “Mind or Fate” resonated with you. Really appreciate your thoughtful feedback! 🤍
Marvellous's avatar
The Mind or Fate concept is such a strong creative direction. The cinematic execution really elevates the product and its feel premium.
Anahita's avatar
Thank you so much, Marvellous! That was exactly the intention, to make the product feel like part of a cinematic story rather than just a showcase. Really appreciate you noticing that 🤍
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