Alex Zaj

As long as page purpose keeps shifting, progress feels heavier than it should. Small adjustments added up, no one wants to take ownership of the decisions.

Locking structure removes uncertainty and lets momentum build.

Setting clear roles and locking them results in a fewer...

Bigger companies try to look modern, but instead lose credibility. My notes on mature design for growth.

A pattern I’ve seen repeatedly when projects slow down.

I’ve noticed a pattern with many company websites as they mature.

As businesses grow, their websites often move in the opposite direction becoming more playful, overly animated and expressive. Use of bright colours, constant motion over use of interactions.

It doesn’t always...