Alex Zaj

I’ve watched “modern” web projects fall apart for very old reasons - no clear owner, shifting scope, decisions made too late.

If your project feels heavy, it’s probably not a design problem but a structure one.

I built a simple Project Risk Bingo based on patterns I keep seeing in briefs and mid-build chaos.

If you tick 3+ squares, it’s probably not a technical, it’s a structure issue.

Curious what shows up on your current project.

(Interactive link in comments.)

When I heard “agency leadership”, I expected clear direction, decisions, and protection from chaos - a system in place. Creative space for exploration and time to understand the problem, test ideas, and push the work forward with intent. But you often get a double layer of...

Your project probably isn’t delayed because of design or development. It’s delayed because structure and product vision stayed undecided. Execution can’t compensate for undecided direction. Curious how other founders lock this early.