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Creatives on Contra have earned over $150M and we are just getting started
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Working on web products every day, I've noticed a trend that keeps growing: websites are getting heavier and heavier.
We keep adding animations, visual effects, and complex interfaces, but users are often left waiting for pages to load.
A modern website should feel fast before it feels impressive.
Performance is a feature, not an afterthought.
What if a concrete contractor’s website made it easier for customers to request a quote?
While reaching out to prospective clients, I came across an opportunity to rethink how a concrete contractor presents its services online. I decided to build a complete redesign concept to show what I could bring to the table.
Rather than just changing the visual style, I focused on improving the customer journey.
Here’s what I explored in the redesign:
Clearer service discovery — helping visitors find the right concrete service or repair solution.
Interactive cost estimation — giving customers a starting point for understanding driveway project costs.
A more structured quote-request journey — making the next step easier to find.
Stronger information hierarchy — organizing services, project steps, and business information into a clearer experience.
Responsive design — making the experience work across desktop and mobile screens.
The goal was to go beyond a visual refresh and explore how better structure and useful interactions could reduce uncertainty for potential customers.
See the comparison:
🔗 Original live website: https://www.torranceexpertconcrete.com/
🔗 My redesign concept: https://concept-jade-eta.vercel.app/
Transparency note: This was an independent concept created while pursuing a prospective client. It was not commissioned, approved, or implemented by the business. The original website remains live.
I enjoy building websites that connect thoughtful design with practical business goals. I'm interested in working with service businesses that want to improve how they present their services and turn website visitors into inquiries.
Before-and-After Website Redesign Concept Torrance Expert Concrete Solutions
Original website: https://www.torranceexpertconcrete.com/
My redesign concept: https://concept-jade-eta.vercel.app/
Analyzed an existing concrete contractor's website and designed a comprehensive redesign concept to demonstrate how its digital experience could be significantly upgraded. The project reimagined the presentation of the company's services, pricing, credibility, and customer journey through a modern, responsive, conversion-focused interface.
While the original website already presented extensive service information and business credentials, my concept reorganized the experience around how prospective customers make decisions. Key upgrades included interactive concrete-problem discovery, a driveway cost estimator, clearer pricing and project timelines, structured service categories, prominent quote-request actions, and a more organized presentation of customer reviews and business credentials.
The result was an independently developed, interactive website concept demonstrating a more structured and customer-oriented approach to presenting the business online. The redesign was created as a proposal for a prospective client and did not replace the original live website.
