Alex Novak

Goal: 6-agent autonomous pipeline that finds, scores, enriches leads, and drafts personalized outreach across Djinni, LinkedIn, and Upwork — 10 leads per session, zero manual research.

Challenges: - ICP Drift: Filtering competitors and poor-fit leads before enrichment -...

Most of the architectures I design never reach implementation in their original form. I throw them away myself.

Here is how I work:

1. Data collection. The first thing I do is dig into the client's needs, what hurts in their current process, what result they need at the end, what...

Businesses don’t need AI. They need predictable systems.

A sports licensing company was manually processing 50–100 Zendesk tickets per week, spending up to 20 hours on repetitive classification and tagging.

The obvious idea was to use an LLM.

We chose not to.

Licensing errors carry...

Most AI-built SaaS products won’t fail because of bad code. They’ll fail because nobody designed the system.

Here’s a common AI-generated anti-pattern: – single codebase – no clear layering – business logic inside controllers – weak domain modeling – no load strategy – no testing...