Alex Mihis

I worked on the visual identity for a web services business. The style is minimalist with a corporate edge, the symbol is built around the letter S, with a lightning bolt hidden in the negative space, a direct reference to speed and instant delivery. Blue dominates the color...

I created the visual identity for a jewelry brand. For this project, together with the client, we developed the brand name, the logo, and the brand identity guide, which includes a selection of fonts, color palettes, and customized mockups showing how the brand is applied in real contexts.

This is a complete visual identity presentation, where I built the entire brand system, not just the logo.

It includes the symbol and logotype, the color palette, the fonts, and real-life usage examples on packaging and relevant materials. I wanted to show how the brand looks in...

I created the visual identity for a brand specialized in selling parts for assembly machinery and factory production lines. The symbol concept was inspired by the idea of a “doctor of the industry”: the plus sign suggests care and intervention, similar to the medical field,...