I created the visual identity for a brand specialized in selling parts for assembly machinery and factory production lines. The symbol concept was inspired by the idea of a “doctor of the industry”: the plus sign suggests care and intervention, similar to the medical field, while the half gear represents the industrial sector itself.

From a typographic perspective, I combined light and bold fonts to clearly differentiate the words and create a balanced visual hierarchy. The color palette is built around multiple shades of blue, chosen to convey trust and professionalism.

In addition to the logo, I also developed various supporting materials, including banners, promotional visuals, and vehicle wraps, ensuring a consistent brand identity across all touchpoints.