Visual Brand Identity for Industrial Machinery Specialists

Visual Brand Identity for Industrial Machinery SpecialistsVisual Brand Identity for Industrial Machinery Specialists

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Alex Mihis

pro

• Feb 23

I created the visual identity for a brand specialized in selling parts for assembly machinery and factory production lines. The symbol concept was inspired by the idea of a “doctor of the industry”: the plus sign suggests care and intervention, similar to the medical field, while the half gear represents the industrial sector itself.

From a typographic perspective, I combined light and bold fonts to clearly differentiate the words and create a balanced visual hierarchy. The color palette is built around multiple shades of blue, chosen to convey trust and professionalism.

In addition to the logo, I also developed various supporting materials, including banners, promotional visuals, and vehicle wraps, ensuring a consistent brand identity across all touchpoints.

logo branding industrialequipment

Chris Atkins

• Mar 10

⚡️ New Work⚡️How do you build a gallery brand that feels as personal, thoughtful, and refined as the art itself? That was the challenge at the heart of this brand refresh for Goetze Art & Design. I partnered with the experts at Variate to help this Memphis-based gallery and art curation business create an identity that better reflects the warmth, trust, and sophistication they offer every day. See the process and learn how the new brand helped Goetze grow 300% after the launch. View the full case study.

branding logo visualidentity

Evan White

pro

• Mar 11

Really clean work Chris, great job!

Jordan Stimpson

pro

• Mar 10

Unused work doesn't mean it's wrong... This was a brand identity concept we at Jords+Co Studio did for Primora where we pushed the boundaries a little. How far could we take institutional credibility before it lost the energy and vibrance of blockchain and crypto (and vice versa)? The concepts that don't get chosen are often the reason the final direction lands so precisely. They test the edges and reveal where the line is. It doesn't mean the work is wrong. It's built on the same insight, the same foundation, the same strategic positioning. Just emphasising certain attributes over others. I loved this direction. Thankfully I loved the chosen one too.