KINETIC // Editorial Hero Section
Designed for a women's wellness studio that wanted to stand out from typical fitness branding.
Layered typography creates physical depth, smooth transitions reflect their "move softer" philosophy, and a tight grid system keeps everything structured.
Turns out you can make pilates have a bit of Kinfolk vibe.
This project showcases a value-driven email marketing system built for a UK-based outdoor brand.
The work focuses on campaign strategy, email design, and content structure within Klaviyo, balancing storytelling, education, and sales.