Alan Porterfield

Meet Alan

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Senior product designer in Chicago with 15+ years designing digital products that simplify complex work across hospitality, travel, fintech, cybersecurity, enterprise SaaS, and AI-assisted products. I run Port4Ward, an independent UX strategy and UI design practice, and partner closely with Product, Engineering, and business stakeholders on agile teams.

Highlights:
• Port4Ward (2025–present): research-driven concepts and interactive prototypes for consumer, nonprofit, and enterprise products, using AI-assisted design and build tools.
• Bounteous (2025): designed AI-enabled customer service tools for a global hospitality brand, shortening resolution times.
• Aeris Communications (2022–2024): designed security monitoring and policy tools for enterprise analysts, and set design system standards.
• PEAK6 (2020–2022): streamlined insurance workflows and built a shared UI library, reducing lapses and errors and speeding up quoting.
• Hyatt (2014–2020): led web and app booking, checkout, and check-in experiences, a responsive redesign, and an enterprise design system. Contributed to an award-winning mobile app.
• United Airlines (2006–2015): designed booking, payment, and travel tools, and established accessibility best practices.

Lately I've been building interactive iOS prototypes with Figma, Tokens Studio, GitHub, Vercel, and Claude. B.F.A. in Visual Communications, Northern Illinois University. AI for Designers certified (IxDF). Also a working photographer.