Ever notice how Santa's "Naughty or Nice" list is the ultimate user segmentation? 🎅
This season reminded me that understanding user behavior isn't about judgment. It's about delivering the right experience to the right person. Happy holidays from one designer to another!
Without a clear understanding of the problem or the needs of the target audience, the solution may be functional and aesthetically pleasing but fail to fulfil actual user needs, resulting in low acceptance and adoption.