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Online store pages that took over 4 seconds to load converted 22% worse. That’s stores, so your numbers will differ. But most of us haven’t timed our own site on a phone in months.
3 things I would check first:
✦ Run your main page through Google’s PageSpeed Insights. It’s free. Look at the mobile score.
✦ Check image sizes. A huge hero photo can slow a page a lot.
✦ Count your plugins and scripts. Every chat widget, tracker and pop-up adds weight.
If it feels slow on your phone, it feels slow to your customers. I am Akil. I build websites and webapp.
What’s the slowest page on your site, and have you ever timed it?
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To show how I work on page speed, I built a fictional product page for a made-up desk brand twice, as two static pages (not a Shopify store and not a client's): once with six problems that commonly slow a store down, then with them fixed. In Google PageSpeed Insights' mobile lab test on 22 September 2026, the score went from 68 to 96 and the main product photo from 24.3 s to 2.7 s. I also wrote a sample report on it: each cause ranked by the time it added, what was measured, and the check that shows it's fixed. It shows the method, not a result on a real store, and I don't promise a score.
Lookin back at last year, for one project we had 6 working days to rebuild Human AI Academy's site before a launch.
The old site scored 45/100 on performance and took 6.2 seconds to load. With a launch about to send thousands of people to one page, that was the real risk. Not the design.
So speed came first. We built 30+ custom Framer components and kept every section light enough to load fast on launch day.
The result: 94/100 on performance, 1.8s load time, and launch week took them from 4,000 to 12,000 students.
What I keep relearning: on launch week, the page doesn't need to be clever. It needs to load before people lose interest.
Your website might be losing customers while you sleep. And you might not even know it.
Imagine someone finds your business at 11 PM.
They click your website on their phone.
It loads slowly.
The text is hard to read.
The buttons are difficult to tap.
And they can't figure out what to do next. So they leave. Not because your service is bad. Not because your price is too high. They leave because your website made things too difficult. Here's what I'd check first if I were auditing your website: → Can a visitor understand what you offer in 5 seconds? → Does your website feel effortless to use on a phone? → Is the next step obvious? → Does every page load without frustrating delays? You don't always need a complete redesign. Sometimes, fixing a few small things can make a big difference. When was the last time you tested your own website on your phone as if you were a first-time customer? Try it today. You might discover something surprising.
#WebDesign #WordPress #UserExperience
I’d add one check to the mobile pass: complete the main task with text zoom enabled and the on-screen keyboard open. That catches clipped forms and hidden submit buttons that a quick visual scan misses. Do you test those states too?