Step 1: Define our Objectives
Understand what we want to achieve with our dashboard (e.g., track cost per channel, analyze advertising results).
Target Audience: Determine who will be using the dashboard (e.g., executives, team members, clients).
Step 2: Prepare our Data
Gather data from relevant sources (databases, spreadsheets, APIs).
Data Cleaning: Remove duplicates, handle missing values, and correct inconsistencies.
Data Structuring: Organize your data in a format suitable for analysis (e.g., relational tables).
Step 3: Connect to Data Source in Tableau
Choose the type of data source (e.g., Excel, SQL Server) and connect.
Import our data into Tableau.
Step 4: Explore and Analyze Data
Get a sense of our data by exploring basic statistics and distributions.
Create simple charts and graphs to identify trends and patterns. Apply filters to focus on specific data segments.
Step 5: Create Visualizations
Select appropriate chart types (e.g., bar charts, line charts, scatter plots)
Use Tableau’s drag-and-drop interface to build visualizations.
Customize: Modify colors, labels, and other properties to improve clarity and aesthetics.
Step 6: Build the Dashboard
Drag our individual visualizations onto a dashboard canvas.
Organize the visualizations to create a coherent and intuitive layout.
Include filters, parameters, and actions