Ahmed Shoaib Touqeer

Four brands. Four personalities. One design philosophy: make simplicity feel intentional.

When I started working on this collection, I wasn’t interested in creating logos that were simply clean or visually attractive.

I wanted each identity to feel like it belonged to a real,...

Before it's a polo, it's a promise. 🧵

A needle drops. A thread pulls tight. In a softly lit workshop, steady hands guide the fabric, tracing a fine red line along the collar. Then the laurel crest comes alive, thread by thread, in red and blue. Steam rises, the folds settle, and...

There's a room somewhere in Lyari where the light still falls the same way it did decades ago.

Through a carved wooden window, it lands in soft, broken patterns on the wall, on her hands, on the pages of a book she's been meaning to finish for weeks. She doesn't rush it. Some...

A menu is the most-read page of any café. Most brands still treat it like an afterthought. ☕✨

I designed the full Specialty Menu for CHOCOCHAI, a 14-page journey through the world's most iconic drinks. Here's how I approached it.

The brief: CHOCOCHAI brings Tokyo's matcha, the...