Limbodi Fitness Club — from a WhatsApp PDF to a self-running gym platform
I built this for the gym I actually train at — Limbodi Fitness Club in Indore. A genuinely good place: 5,000 sq ft, 50+ machines, 4.9★ from 57 reviews. But online, it looked invisible.
Role: Brand Mascot & Chief Agent of Chaos — SNAFU Hot Sauce
SNAFU is a furry teal monster who lives in the gap between "it was fine" and "what did you do." He's the resident agent of chaos for a fictional hot-sauce brand that believes your food was...