Most brands focus on the hero section and forget that conversions usually happen right here. The buy box is where hesitation either grows or disappears.
Design it intentionally.
If your product page gets traffic but not enough conversions, your buy box might be the real problem.
Listicle pages are one of the easiest ways to turn cold traffic into buyers without forcing a hard sell.
They work because they educate first, build trust through comparison, and guide readers toward the offer naturally. Instead of pushing a product, the page answers questions,...