There's a design principle I keep coming back to when working on wellness products: the design should be the first dose of calm.
Not the meditation. Not the copy. The colors, the space, the illustrations — before a user reads anything, those are already doing something to them. Or they should be.
That's the idea behind this Headspace onboarding redesign. Three screens, three moments inside someone's first minute with the app.
Screen 1 — Create an Account
Signup flows usually feel like admin. This one needed to feel safe. A gentle floating 3D illustration, clean social login options, a lot of room. The goal was: no pressure, no friction, just a sense that they're in the right place.
Screen 2 — Research-based meditation
The first content slide makes the product promise concrete: "Just 10 days of Headspace can increase happiness by 16%." Surrounded by sleepy, closed-eye characters. The visual does the softening before the stat lands.
Screen 3 — Mindfulness all the time
Crystals, a pagoda, a dove, some botanical elements. A meditative world that builds on the previous screens. Same dark pill CTA throughout — "Let's keep going →" — which is about as low-pressure as a button can get.
Dogo — a full landing page UI concept for a dog insurance platform. Inspired by the beautiful work of MIILO, this is my take on making pet care feel warm, trustworthy, and effortlessly simple.
This page is designed to convert dog owners from I should get insurance to I'm getting it right now
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The B2B SaaS market will hit $1 trillion by 2030. Jollo — complete website UI design for an AI-powered B2B sales platform built to drive smarter pipeline, faster deal closures, and revenue growth for modern sales teams.
The most complete SaaS website design in my portfolio — built to convert enterprise sales teams from first scroll to demo booking.
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