Abrham Kinfegebreal's Work | ContraWork by Abrham Kinfegebreal

Abrham Kinfegebreal

Brand Designer | Short-Form Video Editor

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Addis Ababa, Ethiopia

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Addis Ababa, Ethiopia

Project name: Figma Signal Description: Every great product starts with research. The problem? That research happens outside Figma forty-seven browser tabs, scattered opinions, no clear direction. By the time people open Figma, they've often already decided to build the wrong thing. Figma Signal fixes that. Type your idea and it scans real communities (Reddit, G2, ProductHunt) for real signals pain points, demand, opportunity. Then it generates a validated product concept and hands you wireframes ready for Figma Make. The flow: Signal Discovery → Pain Analysis → Opportunity Detection → Product Concept → Wireframe Generation → Figma Make handoff → Workspace. From idea to first frame, in minutes never leaving Figma. Built entirely with Figma Make for the Config Makeathon. Tools used: Figma Make Problem solved: Designers and founders often start designing before validating whether a problem is worth solving leading to wasted weeks on the wrong product. Figma Signal closes that gap by bringing evidence-based product discovery directly into the Figma ecosystem, before the first frame is ever created Live project link : https://iframe-pivot-40510464.figma.site Community file link : https://www.figma.com/community/file/1646785934239369753/figma-signal Social post link : https://x.com/Abrham192337030/status/2064953502309257686

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Every brand deserves a dignified goodbye. "The Last Memory" is a farewell campaign studio built entirely on Melius — designed to give dying brands one last cinematic, emotional, and production-ready campaign before they disappear forever. I chose Blockbuster. Not because it's nostalgic, but because it represents every brand that meant something to people and was taken too fast. Blockbuster didn't just rent movies it was Friday nights, family rituals and the smell of popcorn before streaming made us forget what it felt like to choose. Using Melius's agent Mel and a multi-node canvas, I built Blockbuster's complete farewell campaign in a single afternoon strategy, visuals, copy, and a cinematic brand film all from one brief. The result: "Be Kind. Rewind. For the last time." Step 1 I opened Melius and created a new canvas called "The Last Memory" Step 2 I briefed Mel (the Melius agent) with a full creative director brief: research Blockbuster's history, define the campaign emotion, generate taglines, produce 4 cinematic images, write a video script, generate a farewell film using Seedance 2.0, write the full copy suite, then self-review and polish everything scoring below 8/10 Step 3 Mel autonomously built the entire canvas node by node: Strategy Brief → Tagline Options → Image 1 (Empty Store) → Image 2 (Membership Card) → Image 3 (Family Ritual) → Image 4 (Farewell Poster) → Video Script → Farewell Film (Seedance 2.0) → Copy Suite → Campaign Review Step 4 The agent selected "Be Kind. Rewind. For the last time." as the winning tagline after evaluating 3 options Step 5 I triggered Step 7: the agent reviewed every asset, scored each out of 10 for emotional impact, visual quality, and brand consistency, then regenerated and rewrote anything below 8 Step 6 Final canvas contained 10+ nodes across 4 node types: text generation, image generation (GPT Image 2), video generation (Seedance 2.0), and agent review loops. Melius genuinely surprised me. I expected to spend hours prompting individually instead Mel understood the full creative brief and built the entire workflow autonomously. The canvas visual made it easy to see every decision the agent made and step in when needed. The combination of Seedance 2.0 for video and GPT Image 2 for stills in one unified workflow is something I've never experienced in any other tool. The hardest part was waiting because every node that completed was better than I expected. This is what AI-assisted creative work should feel like: you direct, the agent executes, you refine. post on x : https://x.com/Abrham192337030/status/2056012414949216421 https://app.melius.com/projects/e04d39a6-cbe1-414d-8ae5-661e8e2a5fe9/canvas/e2be23a7-66a4-4238-ab24-62a995186962

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Cover image for Ekub is a traditional Ethiopian

Ekub is a traditional Ethiopian community savings system where members contribute money and support each other in times of need. Inspired by this, I turned it into a Figma-powered interactive prototype, bringing the concept to the digital age. The app lets the community contribute funds, submit urgent stories, and have selected judges decide who receives support showcasing how Figma can shape ideas, interactions, and communities. @Figma Figma Make URL : https://geek-cat-67320937.figma.site X post link : https://x.com/i/status/2027421348713156861 Figma Community : https://www.figma.com/community/file/1609232965362453582/community-financial-support-app

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Tolo Ride Promo Video Client : Make them feel it!!! Me : Absolutely

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Why I chose the brand I chose Fanta because it represents joy, connection and everyday moments that feel universal. It works naturally in an emotion-led story without needing heavy branding. Narrative + visual design direction The film tells a simple emotional story where the brand appears only when the mother appears making Fanta part of the emotional resolution rather than the setup. The narrative builds from tension to warmth ending in relief and happiness. Visually the direction is cinematic and minimal using natural light and intimate framing to let emotion lead. The title “Mom Always Knows” reinforces the idea that the brand arrives through care, instinct and human connection. @Morphic @Contra Twitter(X) post link : https://x.com/Abrham192337030/status/2017075199070335468?s=20

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Event Video Editing Thanks Bethel !!!

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Branding that changed Bahir dar and Sky resort

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