Overview:
I developed a creative concept showcasing the “meal prep” process for FlexPro Meals, aiming to highlight the freshness and convenience of the brand’s chef-made meals.
My Contribution:
Concept Development: Created the idea of showing the full meal prep process
Modern brands compete for attention, but characters win loyalty.
This project focused on developing AI-generated mascots and maintaining their visual and behavioral consistency across campaigns, blending storytelling psychology, brand identity design, and prompt engineering.