Abdulrahman Issa
Social Media Manager | Contnt strategist | Growth Spcialist
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Instagram Content Strategy for My Local Pro
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The brief was simple: create 4 weeks of GivingTuesday content.
The real challenge was bigger.
Caring Solutions already had stories, photos, community activities, and meaningful work happening every day. What they needed was a clear campaign that connected those moments to why people should care and take action.
I started by reviewing their social media, website, donor journey, existing fundraising content, and similar organizations.
From that research, I developed the “Moments That Matter” campaign and structured the content aroun.
Awareness → Connection → Understanding → Giving → Gratitude
I then turned the strategy into a practical 4-week execution guide their internal team could easily follow — including content direction, assets, CTAs, platforms, and the goal behind each post.
The client later shared:
“He did a wonderful thorough job with helping create a full campaign for us.”
This project reminded me that strong social media strategy isn’t about filling a calendar with posts.
It’s about giving every piece of content a reason to exist.
Here’s a look at the campaign system I created for Caring Solutions.
Social Media Strategy | Content Strategy | Campaign Planning
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Instagram Branding & Canva Template Design | Social Media Management
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Home decor catalog Design
I created a a clean modern home decor catalog that highlights each product with balanced layout consistent typography and high quality imagery
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