A recent piece of research exploring how fragrance discovery is changing.
The most interesting fragrance brands today aren't necessarily winning through distribution. They're winning through discovery. Creator ecosystems, cultural positioning, founder narratives, and social platforms are increasingly shaping consumer decisions before a fragrance is ever smelled.
This breakdown looks at brands like Phlur, Orebella, and D'Annam, and what their growth reveals about the future of beauty, branding, and consumer behavior.
Full post below:
https://www.instagram.com/p/DZ9DFzuCZBP/?img_index=1
More work on brand strategy, consumer psychology, cultural analysis, and emerging consumer trends on my profile.
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A recent piece of work exploring one of my favorite topics: cult brands.
I've always been interested in why some brands become part of people's identity while others remain products. The answer usually isn't better marketing. It's a combination of community, symbolism, worldbuilding, status signaling, and emotional participation.
This breakdown looks at the mechanisms behind brands like Rhode, Glossier, Aesop, and Supreme, and what smaller brands can realistically learn from them.
Full post below:
https://www.instagram.com/p/DZfm3mCCdjq/?img_index=1
More brand strategy, consumer psychology, cultural analysis, and trend research on my profile.
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Another piece of research I've been working on recently: fashion tech.
Most people still picture wearable gadgets when they hear the term. The reality is much more interesting. Fashion tech now spans AI-generated design, digital product passports, smart manufacturing, virtual fitting rooms, material innovation, luxury authentication, and entirely new consumer experiences.
What interests me most is not just the technology itself but what happens when technology starts reshaping creativity, consumer behavior, and business models inside legacy industries.
This post explores some of the shifts currently happening at the intersection of fashion, technology, and culture.
Full post here: https://www.instagram.com/p/DZQRcQ3khHh/?img_index=1
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Starting to share more of my work on Contra.
My focus sits at the intersection of brand strategy, consumer psychology, internet culture, trend research, positioning, and cultural analysis. Most of my work starts with spotting patterns, connecting dots across industries, and turning observations into strategic insights.
This World Cup × fashion breakdown is one of the latest examples.
https://www.instagram.com/p/DZ0iubwk0y-/?img_index=1
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Crumb & Brew | Cafe Branding
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