I built a brand universe inspired by the vastness of space.
This is the branding for BUSINESS CANVAS, a Korean B2B SaaS startup — also known as BCU (BUSINESS CANVAS Universe).
If you’re interested in cosmic concepts, you’ll enjoy uncovering the hidden meanings and Easter eggs...
Hi everyone! I’m Dongjoon from Seoul, South Korea, and I run a one-person creative studio called Studio PLASTIC BAG. I work across a wide range of creative fields — from Framer web design and brand identity to editorial design, video production, and photography — handling every...
The Studio PLASTIC BAG website was inspired by an airport —
a place where every journey begins.
My identity, a plastic bag drifting in the wind, is about freedom, weightlessness, and not forcing direction.
An airport felt like the right metaphor — a space of waiting, excitement,...