DONGJOON SHIN
Crafting brand-focused experiences through Framer
I built a brand universe inspired by the vastness of space.
This is the branding for BUSINESS CANVAS, a Korean B2B SaaS startup — also known as BCU (BUSINESS CANVAS Universe).
If you’re interested in cosmic concepts, you’ll enjoy uncovering the hidden meanings and Easter eggs woven into the design.
For the full version, check out the project on my profile (https://contra.com/_7ecfzm2p?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=_7ecfzm2p)! 🌌
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The Studio PLASTIC BAG website was inspired by an airport —
a place where every journey begins.
My identity, a plastic bag drifting in the wind, is about freedom, weightlessness, and not forcing direction.
An airport felt like the right metaphor — a space of waiting, excitement, and possibility before taking off.
I wanted the site to capture that feeling.
Not just to show what I’ve made, but to tell why I make things —
to remind myself that design isn’t just about form,
but about meaning, timing, and the moments before something begins.
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Framer Web Design for Studio PLASTIC BAG
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Framer Web Design for SSLMO
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