Ash Ome's Work | ContraWork by Ash Ome
Ash Ome
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Ash Ome

I connect brand, commerce & growth to create demand.

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Followed by MI J, Moe K, and Ma Z

New York, USA

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New York, USA

Cover image for Here’s the version I’d actually
Here’s the version I’d actually post. Less polished-for-the-sake-of-polish, more like someone with a point of view wrote it. I can sell you a brick. Probably shit, too. Not because I know some magic sales trick. Because selling starts way before the sale. It starts with making something mean something. The project was a book called W*F Does She Want? I could’ve done the usual relationship-book thing. Couple looking annoyed. Big quote about communication. Book in the corner. Maybe a red button. No thanks. The more interesting thought was this: You can hear every word she says and still have no idea what she meant. That was enough. From there, the ads almost wrote themselves. A face broken into pieces. A woman buried inside the word UNDERSTAND. Two people close enough to kiss, with GET CLOSER between them. An old phone asking whether “do whatever you want” should be taken literally. A WhatsApp message turned into an entire dinner-table argument. None of them look the same. They don’t need to. They’re all saying the same thing. And that’s what I think a lot of brands get backwards. They ask for 20 creatives. I’d rather find the one idea that gives us 20 creatives. Because more ads won’t save a boring thought. A good thought can make almost anything interesting. A book. A jacket. A bottle of water. A brick. Maybe even shit. That’s the work I like doing. Finding the thing people will care about, then building the advertising around it.
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Most AI videos are demos. This one sold clothes. I created this cinematic launch film for FRKM before Seedance 2.0 and Kling 3.0, when getting believable motion, continuity and fashion-film quality from AI took far more work than it does now. But the technology was never the point. The job was to make the collection feel desirable. So I treated it like a real campaign from day one: concept, story, script, visual direction, pacing, product moments, atmosphere, sound and the sequence in which everything was revealed. The result wasn’t just an AI film that looked good. It helped generate sales for the collection. That distinction matters. Better models will keep coming. Production will get faster. Realism will improve. But none of that replaces taste, direction, storytelling or knowing what will make someone care enough to buy. If you’re launching a brand, collection or product, I also build custom packages around: • AI campaign films and creative assets • Creative direction and campaign concepts • Story development and scripting • Scripts and direction for traditional video production • Paid social and organic creative systems • Full launch creative direction from idea to execution Need something built specifically around your brand? Send me a message or request a custom package through my Contra profile. #AICreative #AIVideo #AIFilm #CreativeDirection #FashionCampaign #FashionFilm #ArtDirection #CreativeStrategy #BrandCampaign #FashionMarketing #GenerativeAI #AIAdvertising #VideoCreative #CampaignCreative #ContentDirection
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Cover image for Recently tried this poster type ads and seeing the CTR and e...
Recently tried this poster type ads and seeing the CTR and engagement going higher across platforms
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Cover image for Custom Commerce Experience Design focused on Brand Storytelling
Custom Commerce Experience Design focused on Brand Storytelling
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