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Thomas Meijer
Product Design for Founders. From Zero to Launch.
Your iOS app needs a personality.
Not a mascot. Not animations everywhere.
Just ONE thing that's uniquely yours:
- A distinctive sound
- A custom transition
- A particular shade of blue
- A way you write error messages
Apple calls this "signature moments."
What's yours?
It’s my birthday today!
At 24, I thought I'd have it all figured out by now.
At 34, I've figured out that nobody has it figured out.
We're all just winging it and hoping for the best
