Samantha Glassman

I was at Whole Foods and noticed Partake Foods had both old (right) and new (left) packaging on the shelf.

The old packaging was playful and fun, it really stood out. The new look is clean and modern, great online, but on the shelf it blends in.

Lots of brands are simplifying to...

POV: Someone asks for just a logo.

I tell them a logo is just the start 💛 Your brand is the story you tell, how you show up online, and the foundation your business is built on.

What I’ve been working on lately 👀

I’ve been creating social content for CPG brands, everything from video and animation to static posts.

I really enjoy these projects because they let me tap into a wide range of creative skills.

Creating content combines design, creative...

So excited to share this new project 🥳

I helped lead the creative direction, coming up with ideas, then designing detailed storyboards in Photoshop to set the visual direction. It was such a fun challenge.

Check out the full project: