Samantha Glassman

A lot of people saw the new Domino’s logo and said…"I don't see a difference.”

Domino’s rebranded for the first time in 13 years, and while the icon looks almost the same, the update is much more than that.

It’s cleaner, bolder, and more modern, but still instantly...

Most people start with a logo and realize later that what they really needed was a brand.

From strategy and creative direction to design and delivery, every step has purpose.

Even the smallest color or font change is intentional.

I was at Whole Foods and noticed Partake Foods had both old (right) and new (left) packaging on the shelf.

The old packaging was playful and fun, it really stood out. The new look is clean and modern, great online, but on the shelf it blends in.

Lots of brands are simplifying to...

POV: Someone asks for just a logo.

I tell them a logo is just the start 💛 Your brand is the story you tell, how you show up online, and the foundation your business is built on.