The new Amazonia brand identity by FutureBrand São Paulo is one of the best examples of strategic brand design I've seen this year.
Nine Brazilian states. Nine distinct cultures. One identity system built from the actual geography of the region - each letterform drawn from...
Every small business flyer on my feed looks like it was made by the same designer.
It was. Just not a person.
Rather than dunk on them, I tried something more useful: I picked a few and asked what specifically makes them fail. Not "it looks AI." What decision went wrong.
Three...
