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The new Amazonia brand identity by FutureBrand São Paulo is one of the best examples of strategic brand design I've seen this year.
Nine Brazilian states. Nine distinct cultures. One identity system built from the actual geography of the region - each letterform drawn from satellite imagery of its rivers.
This is what it looks like when a brand isn't layered on top of a thing, but built from the thing itself.
That principle - building a brand from what's already true rather than layering one on top - is something more startups and growing companies need to take seriously.
Obsessed!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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looks stunning 👌
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