Alfatiha Ahmed

Unpopular opinion: luxury branding has gotten lazy. Same serif. Same beige. Same "less is more" until there's nothing left to feel. Details still matter. Meaning still matters. So when I built Flair, I hid something in the logo, a rooster's head that reads as a feather. You...

Excited to share my recent work with Ifraa, a luxury abaya brand. I had the opportunity to take the project from naming and logo development all the way through to creating the full brand identity and coordinating the launch shoot. Swipe to see the process behind this journey.

premium restaurant branding

Fine dining restaurant luxury branding