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Unpopular opinion: luxury branding has gotten lazy.
Same serif. Same beige. Same "less is more" until there's nothing left to feel.
Details still matter. Meaning still matters.
So when I built Flair, I hid something in the logo, a rooster's head that reads as a feather. You either catch it or you don't. But once you do, you don't forget it.
That's what luxury should do. Stay rooted in your memory.
I believe the world needs more life in it. More color. More craft.
Not just the safe boring minimal.
Do you see it?
Great Work..
Nice!
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Nice work