Zoya Noori's Work | ContraWork by Zoya NooriZoya Noori
AI Creative Specialist | Digital Artist & Logo Designer
AFGHAN CONTEMPORARY — Heritage Reimagined
A contemporary visual exploration inspired by Afghan heritage, traditional aesthetics, and cultural identity.
The project reimagines traditional Afghan visual elements through a modern artistic direction, combining heritage, colour, pattern, and contemporary composition.
Skills: Visual Art, Art Direction, Illustration, Graphic Design, Cultural Design
Tools: Canva, AI Creative Tools FRAGMENTS OF MEMORY
AI-assisted conceptual exploration directed by a human visual artist.
An experimental visual project exploring memory, emotion, atmosphere, and fragmented moments through a combination of artistic direction and AI-assisted image creation.
Skills: Art Direction, Visual Art, Concept Development, AI-Assisted Design
Tools: AI Creative Tools, Canva Afghan Heritage — Jewelry-Inspired Visual Identity
A visual identity project inspired by Afghanistan’s cultural heritage and traditional jewelry.
The design combines Afghan ornamental details, patterns, colours, and craftsmanship with a modern visual direction, creating a distinctive and contemporary expression of Afghan identity.
Skills: Brand Design, Illustration, Graphic Design, Visual Identity, Pattern Design
Tools: Canva LUMA WELLNESS — Email Campaign Design
A premium wellness email campaign concept designed to demonstrate a cohesive visual system across automated customer communications.
Email 01 — Welcome
A warm welcome email introducing a new member to the LUMA WELLNESS experience, with a clear visual hierarchy, premium editorial direction, and a focused call to action.
Email 02 — Discover What’s Inside
A follow-up email introducing key membership experiences and resources through a structured, easy-to-scan layout.
Design Focus
Premium wellness visual direction
Clean email hierarchy
Consistent typography and spacing
Clear calls to action
Cohesive brand system across multiple emails
Mobile-friendly email composition
This concept demonstrates my approach to translating approved content into polished, consistent email experiences.