Zoia Shpak

WRINKLES Are Stories

In the 1980s, Spanish designer Adolfo Domínguez wrote "La arruga es bella" — the wrinkle is beautiful. He was talking about crumpled linen, and it was a small scandal. You were supposed to iron things.

So I took the sentence literally and made a series of...

I’m taking part in the CapCut AI Festival 2026 — Commercial category — with my fictional luxury jewelry campaign, “ZM — Worth the Wait.” 🎬

I created ZM specifically for the festival: the brand, the pendant, and the signature black leather wedge-shaped case that became part of...

First Date Spec Ad

Role: End-to-End Production (Concept & Script, AI Generation, Sound Design, Editing). Tools: Gemini Omni, CapCut Pro.

Creating a Promotional Video for RICCARDO

This promotional video was created for the Ukrainian menswear brand RICCARDO for its participation in Galychyna Fashion Expo.

The client provided a few reference photos and short videos from the previous exhibition and the production...