Focus on the new tagline, “Frame the extraordinary,” creating bold iconography and vibrant colors to embody Nikon's dynamic energy, combining a youthful spirit with easy-to-navigate visuals for users of all ages. Experiment with app prototype to create a portable digital workspace.
1
34
Spatial design based on 'H Lorenzo' identity system
1
39
LA Auto Show rebrand
Captures the look of urban street and race track, using lines and dynamic type setting to create a system that included motorsport-focused sub-brand (AS Event) to deepen connections with the local car culture.
3
6
51
H Lorenzo Identity System
Focus on the new tagline ‘Atypical’, combine classic, but minimal fashion-typography with dramatic white and ‘blackspace’.